Work
About
Contact
Case Study
CC Torri Bianche
The mall (CC stands for Centro Commerciale) wanted to expand its social media communication to reach a wider audience, including teenagers and young adults.
Defined a new tone of voice and graphic style for the social channels.
THE CHALLENGE
-
The mall sits in an area with many office buildings, so it’s naturally popular with office workers. Originally established as a cinema, it has also become a hangout spot for young people who come for fast food or a movie. To strengthen its appeal with this demographic, the mall recently introduced a gaming centre and a comic book shop. In line with this, it decided to refresh its social media presence with a younger, bolder style.
MY ROLE
-
My role was to take care of the website layout and interface, organise the information in a way that made sense, and build a design that felt true to Valme while keeping things clear and easy to navigate.
THE PROPOSITION
-
To keep the content easy to navigate, I gave a lot of breathing room to visuals like illustrations. I also numbered the sections and sub-sections to help users quickly get where they want to go. To keep it in tune with the main site’s industrial feel, I added a rugged texture in the background, but played with a much brighter, fresher colour palette. The idea was to give the sustainability section a more uplifting vibe that still felt connected, but clearly had its own purpose and personality.
STAGED RELEASE PLAN
-
The sustainability section was planned in two phases. The first is a simple one-pager to give a clear overview of the company’s values and ongoing efforts. The second will go a bit deeper, with multiple pages covering projects, goals, and detailed data to show the impact and direction of their sustainability work.
THANKS FOR WATCHING
-
Visit the website here.
Other Projects
SEE PROJECT
SEE PROJECT
SEE PROJECT
Let me give you some info about me.
ABOUT
@
CONTACT
SOCIAL
Behance
@
Case Study
CC Torri Bianche
The mall (CC stands for Centro Commerciale) wanted to expand its social media communication to reach a wider audience, including teenagers and young adults.
Defined a new tone of voice and graphic style for the social channels.
THE CHALLENGE
-
The mall sits in an area with many office buildings, so it’s naturally popular with office workers. Originally established as a cinema, it has also become a hangout spot for young people who come for fast food or a movie. To strengthen its appeal with this demographic, the mall recently introduced a gaming centre and a comic book shop. In line with this, it decided to refresh its social media presence with a younger, bolder style.
MY ROLE
-
My role was to take care of the website layout and interface, organise the information in a way that made sense, and build a design that felt true to Valme while keeping things clear and easy to navigate.
THE PROPOSITION
-
To keep the content easy to navigate, I gave a lot of breathing room to visuals like illustrations. I also numbered the sections and sub-sections to help users quickly get where they want to go. To keep it in tune with the main site’s industrial feel, I added a rugged texture in the background, but played with a much brighter, fresher colour palette. The idea was to give the sustainability section a more uplifting vibe that still felt connected, but clearly had its own purpose and personality.
STAGED RELEASE PLAN
-
The sustainability section was planned in two phases. The first is a simple one-pager to give a clear overview of the company’s values and ongoing efforts. The second will go a bit deeper, with multiple pages covering projects, goals, and detailed data to show the impact and direction of their sustainability work.
THANKS FOR WATCHING
-
Visit the website here.
Other Projects
SEE PROJECT
SEE PROJECT
SEE PROJECT
Let me give you some info about me.
ABOUT
@
CONTACT
SOCIAL
Behance
@
Case Study
CC Torri Bianche
The mall (CC stands for Centro Commerciale) wanted to expand its social media communication to reach a wider audience, including teenagers and young adults.
Defined a new tone of voice and graphic style for the social channels.
THE CHALLENGE
-
The mall sits in an area with many office buildings, so it’s naturally popular with office workers. Originally established as a cinema, it has also become a hangout spot for young people who come for fast food or a movie. To strengthen its appeal with this demographic, the mall recently introduced a gaming centre and a comic book shop. In line with this, it decided to refresh its social media presence with a younger, bolder style.
MY ROLE
-
My role was to take care of the website layout and interface, organise the information in a way that made sense, and build a design that felt true to Valme while keeping things clear and easy to navigate.
THE PROPOSITION
-
To keep the content easy to navigate, I gave a lot of breathing room to visuals like illustrations. I also numbered the sections and sub-sections to help users quickly get where they want to go. To keep it in tune with the main site’s industrial feel, I added a rugged texture in the background, but played with a much brighter, fresher colour palette. The idea was to give the sustainability section a more uplifting vibe that still felt connected, but clearly had its own purpose and personality.
STAGED RELEASE PLAN
-
The sustainability section was planned in two phases. The first is a simple one-pager to give a clear overview of the company’s values and ongoing efforts. The second will go a bit deeper, with multiple pages covering projects, goals, and detailed data to show the impact and direction of their sustainability work.
Other Projects
SEE PROJECT
SEE PROJECT
SEE PROJECT
Let me give you some info about me.
ABOUT
@
CONTACT
lspng@proton.me
SOCIAL
Behance
